Lyzasoft Announces Availability of Follow-On White Paper From Data Warehousing Pioneer

Dr. Barry Devlin introduces the adaptive information cycle, a model that links the center-out approach of traditional data warehousing to the emergent prototyping that characterizes today's analytic environments

Denver, CO. - July 9, 2009 - Lyzasoft, Inc., a leading provider of desktop data analysis solutions, announced today the availability of a new white paper from data warehousing pioneer Dr. Barry Devlin entitled "Collaborative Analytics: Sharing and Harvesting Analytic Insights Across the Business". The white paper is available for free download at lyzasoft.com/collaborative_analytics.php

In the white paper, Dr. Devlin introduces the concept of the adaptive information cycle, a model that links the center-out approach of traditional data warehousing to the emergent prototyping that characterizes today's analytic environments. The goal, according to Dr. Devlin, is to close the division between business analysts, who often work outside the data warehousing environment to achieve their objectives, and corporate IT, which works diligently to provide a quality assured, comprehensive and integrated warehouse of information as the basis for corporate reporting and planning.

"The problem is, this valuable data warehouse resource often lies ignored or distrusted by pioneering business analysts," Dr. Devlin said. "Today's business cannot afford this disconnect. By combining concepts from integrated development environments, social networking and collaborative working, the adaptive information cycle reunites business intelligence and business analytics," Dr. Devlin said. "Lyzasoft's Lyza shows some of the real functionality needed to allow business analysts to collaborate more closely and to enable IT to harvest the fruits of their innovation for the wider user community."

Dr. Devlin is among the world's foremost authorities on business insight and data warehousing. His experience in IT spans over 25 years with IBM as a software architect, manager, IT and management consultant, and distinguished engineer. He is founder and principal of 9sight Consulting, specializing in the human, organizational and IT implications and design of deep business insight solutions.

About Lyzasoft, Inc.
Lyza desktop software enables analysts to synthesize, explore and visualize data, then to publish compelling reports - all without the reliance on lengthy IT development cycles. With a visual drag-and-drop interface, spreadsheet-like formulas, interactive charting and statistics -- Lyza keeps you in touch with the data as you observe relationships, refine your assumptions, and solve problems iteratively. Lyza provides an environment that enables the sharing and harvesting data. Derivational insight is provided for the analysts, while also providing the transparency and manageability of information flows for the business and IT. Founded in 2008, Lyzasoft, Inc. is a spin-off of a successful business intelligence consulting practice. For more information, please call 303.825.1040 or visit lyzasoft.com.



For Lyzasoft, Inc.:
Scott R. Humphrey
Humphrey Strategic Communications
(503) 644-9709
humphrey@strategic-pr.com